A specialist bureau dedicated to attracting domestic business events and visitors to Western Sydney should be established to strengthen tourism in the region, according to leading business and tourism groups.
The Sydney Business Chamber, Western Sydney, Tourism Accommodation Australia (TAA), NSW Business Chamber’s Tourism Industry Division and Western Sydney Regional Organisation of Councils (WSROC) have joined together to make the case for a Business Events Western Sydney.
The organisations have today released a paper
that identifies a need for the business events bureau, which will work closely with existing business events organisations in Sydney and aims at attracting domestic conferences and meetings to Western Sydney and the Blue Mountains.
The report was prepared following wide consultation with the industry in the region and the voicing of strong support for such a bureau to be established to promote the region’s business events hosting potential.
Sydney Business Chamber, Western Sydney Director David Borger said feedback from business in Western Sydney and the Blue Mountains was overwhelmingly supportive of establishing a business events bureau in the region.
“In 2016, eight per cent of international visitors and 18 per cent of domestic visitors to Western Sydney were on business so it is clear that a growing market to promote the region as a business events destination exists.
“A business events bureau will bring regional suppliers and conference organisers together and will bid for national-level conferences, which will ultimately strengthen the economy and raise the profile of the region as a business friendly destination,” Mr Borger said.
Tourism Accommodation Australia National/NSW Chief Executive Officer Carol Giuseppi said Western Sydney and the Blue Mountains were well equipped to host business events with great facilities and venues spread across the region.
“There are already a number of unique venues and major international hotel and apartment operators in the region offering high quality facilities. High yielding business event visitors are critical in ensuring sustainable growth and continued investment in the visitor economy of Western Sydney and the Blue Mountains,” Ms Giuseppi said.
NSW Business Chamber, Tourism Industry Division Executive Manager Dean Gorddard said domestic business visitors spent around 10 per cent more a day than a domestic holiday visitor and twice as much as a domestic tourist visiting friends and relatives.
“The new business events bureau would be focused on increasing business events that attract more overnight stays in Western Sydney and the Blue Mountains and could leverage some of the region’s assets such as medical institutes to attract specialised conferences to the region.”
Western Sydney Regional Organisation of Councils (WSROC) President Clr Stephen Bali said Councils would work with this new bureau to ensure business tourism potential is maximised.
“Western Sydney has a range of cultural, sporting and recreational assets and gems that can be bolstered, and coupled with the establishment of the new Western Sydney Airport, visitor demand will only increase,” Clr Bali said.