The Western Sydney Director of the Sydney Business Chamber David Borger says Western Sydney has a lot of potential when it comes to tourism.
Mr Borger today joined NSW Minister for Tourism and Major Events Adam Marshall and Western Sydney Business Connection General Manager Amanda Brisot to launch the Western Sydney Visitor Economy Strategy.
“Tourism and the visitor economy is big business in this region. It is growing rapidly and the plan is to bring everyone together to come up with some bold, new ideas for events and attractions to draw people to Western Sydney.
“We will be working with the Government and Destination NSW to identify where the gaps are and where the opportunities are,” he said.
“Having the right strategy in place is key to the continued growth of Western Sydney’s visitor economy.
“This support from the NSW Government will give us a chance to really think about all the attractions Western Sydney has to offer, including making better use of our rivers,” Mr Borger said.
The Sydney Business Chamber, Western Sydney and the Western Sydney Business Connection will receive $100,000 each to deliver several activities which will help the Government determine the most effective model to deliver future visitor economy initiatives for Western Sydney.
Mr Marshall said the strategy included nine strategic directions supported by a Memorandum of Understanding with the Sydney Business Chamber, Western Sydney and the Western Sydney Business Connection.
“Western Sydney is one of Australia’s largest, fastest growing and most diverse economies and I am delighted to announce that we have engaged with some of the region’s key partners to help place Western Sydney at the forefront of more visitors’ minds,” he said.
“This region already has a strong appeal for leisure visitors, visiting friends and relatives and business events travellers, but we know there is still more we can do to grow visitation even further.”
The Western Sydney Business Connection General Manager, Amanda Brisot, said the population of Western Sydney was set to grow by more than a million over the next 20 years, including in the West and South West districts.
“Western Sydney is extremely important to the NSW visitor economy, currently accounting for approximately one in four overnight visitors to Sydney and we look forward to capitalising on the unique opportunities presented by this significant population growth,” Ms Brisot said.