This growth has been driven by significant expansion in all visitor types, particularly domestic day and overnight visitors staying with friends and relatives, or visitors coming for holiday or leisure purposes. Off a smaller base, international visitation has grown by 94 per cent over the same period.
Today the region boasts a range of cultural, sporting, natural and recreation assets along with Australia’s most culturally diverse population. These factors will help drive visitor demand to the region over the next decade. Longer term growth will also be supercharged by the establishment of the Western Sydney Airport.
This growth and potential can no longer be ignored.
To further leverage this growth, the Sydney Business Chamber partnered with Deloitte Access Economics to work with the region’s tourism industry leaders to identify major barriers to growth and create new ideas for policy makers to enable the potential of the region’s vibrant visitor economy.
This report provides a short profile of Western Sydney’s visitor economy, along with presenting 10 Big Ideas to drive further growth in visitation to Western Sydney over the next decade, and beyond.
I look forward to working with local operators and Government to grow Western Sydney’s vibrant visitor economy.